Good feedback makes the difference between a project that takes two rounds of revisions and one that takes six. Here are some practical guidelines for getting the best results.
Be Specific
“I don’t like it” does not help us fix anything. “The blue feels too corporate — can we try something warmer and friendlier?” gives us a clear direction. The more specific you are, the fewer revision rounds you will need.
Reference the Objectives
When reviewing a design, go back to the brief. Does it meet the goals you set out? If you asked for “professional and trustworthy” but the design feels “fun and casual,” that is useful feedback. If it meets the brief but is just not your personal taste, consider whether your customers would respond to it.
Consolidate Feedback
If multiple people in your team are reviewing the design, collect everyone’s feedback into a single document before sending it to us. Contradictory feedback from different stakeholders (“make it bigger” vs “make it smaller”) creates confusion and delays. Agree internally first, then brief us once.
Focus on the Problem, Not the Solution
Instead of “move the logo to the left and make it red,” try “the logo does not feel prominent enough.” This gives our designers the freedom to find the best solution — which might be something you had not considered.
What Counts as a Revision
A revision is a set of changes to the current approved direction. Changing a colour, adjusting font sizes, swapping an image — these are revisions. Asking us to scrap the current concept and start a completely new direction is a new concept, not a revision, and may be quoted separately.
Respond Promptly
Design projects have momentum. When feedback sits unanswered for weeks, it is harder for everyone to pick up where they left off. Quick, decisive feedback keeps the project moving and helps us deliver on time.