A brand is more than a logo. It is the entire visual and verbal identity of your business — how you look, how you sound, and how people feel when they interact with you. Our branding process is designed to build all of this from the ground up.
Phase 1: Strategy & Discovery (Week 1–2)
We dive into your business: who you are, who your customers are, what makes you different, and where you want to be. We look at your competitors, your market positioning, and your long-term goals. The output is a brand strategy document that defines your brand’s purpose, values, personality, and positioning.
Phase 2: Visual Identity (Week 2–4)
With strategy in hand, we design the visual system. This includes your logo (primary, secondary, and icon versions), colour palette, typography selections, and imagery style. We present options and refine until you are happy.
Phase 3: Brand Guidelines (Week 4–5)
We compile everything into a brand guidelines document — your rulebook for visual consistency. It covers logo usage rules (spacing, minimum sizes, what not to do), colour specifications in all formats (CMYK, RGB, Pantone, HEX), typography hierarchy, and tone of voice guidance.
Phase 4: Rollout & Templates (Week 5–6)
We apply the new brand to your key touchpoints: business cards, letterheads, email signatures, social media templates, and any other materials you need. This ensures you launch with a consistent, professional presence from day one.
What You Receive
- Logo suite (all variations and file formats)
- Brand guidelines document (PDF)
- Colour palette with print and digital codes
- Typography files and usage rules
- Stationery designs (business card, letterhead, envelope)
- Social media templates
- Any additional collateral agreed in the brief
What We Need From You
- Time for the discovery session (60–90 minutes)
- Honest feedback at each stage
- Access to any existing brand materials
- Content for stationery (names, titles, contact details)
- Decision-makers involved from the start — not introduced at the revision stage