When we deliver a project, you will receive your designs in multiple file formats. Each one serves a different purpose. Here is a straightforward guide to what they are and when to use them.
Vector Formats (Scalable — For Logos & Graphics)
AI (Adobe Illustrator)
The original editable file. This is the master version of your design. You will need Adobe Illustrator to open it, but any designer or printer can work with it. Always keep this file safe.
EPS (Encapsulated PostScript)
A universal vector format that works across virtually all design software. If someone asks for your logo in a format their software can read, EPS is usually the answer.
SVG (Scalable Vector Graphics)
The standard vector format for websites. SVGs can scale to any size without losing quality and have tiny file sizes. Ideal for logos on websites, web icons, and digital applications.
PDF (Portable Document Format)
The most versatile format. PDFs can contain both vector and raster elements, are viewable on any device, and are the standard format for sending print-ready files to printers. When in doubt, use PDF.
Raster Formats (Pixel-Based — For Photos & Web)
PNG (Portable Network Graphics)
Supports transparent backgrounds, making it perfect for logos over coloured backgrounds or photos. Higher quality than JPEG but larger file sizes. Use for web, presentations, and social media when you need transparency.
JPEG / JPG
Best for photographs and complex images with many colours. Smaller file sizes than PNG, but no transparency support and some quality loss from compression. Use for website photos, email attachments, and social media posts.
TIFF (Tagged Image File Format)
High-quality raster format used primarily for print production. Large files, maximum quality, no compression loss. You will rarely need to use TIFFs directly — they are mainly for print workflow.
Quick Reference
| Format | Best For | Scalable? | Transparency? |
|---|---|---|---|
| AI | Master file, editing | Yes | Yes |
| EPS | Universal vector sharing | Yes | Yes |
| SVG | Web logos & icons | Yes | Yes |
| Print & universal viewing | Yes | Yes | |
| PNG | Web, social, presentations | No | Yes |
| JPEG | Photos, email, web | No | No |
| TIFF | High-quality print | No | Yes |
The Golden Rule
Always keep your vector files (AI, EPS, SVG). If you ever need to resize your logo for a billboard, a pen, or a vehicle wrap — vector files scale infinitely without losing a single pixel of quality. A JPEG cannot do this.